Analytics

How to Find Marketing Opportunities By Tracking Social Referrers

by George

Checking your analytics on a regular basis is key to understanding what’s working and what’s not working on your site. If you don’t look at the hard data, you might miss out on some hot content marketing opportunities. One of the main platforms to drive traffic and raise your visibility is social media. Interacting online [...]

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Part 2 – Utilizing Analytics to Create Content Marketing Opportunities

by George

In a previous post, I shared the first presentation I spoke on at the SEO Copywriting certificate training call. Everyone loved it and when it was time to talk about part 2, it was even more successful. To share what I presented on that call, I wanted to post it here as I did the [...]

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Using Analytics For Effective Content Marketing

by George

For effective content marketing, it’s important to look at all possible opportunities. For many one area that’s overlooked is hard data…in other words: analytics. With accurate analytics from web, email and other sources, we not only can tell how many people did something, but other things that are critical to creating content marketing that drives positive results. Recently, [...]

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Creating Content Marketing Opportunities Through Analytics

by George

Lots of content marketers have different sources of inspiration when they look to create quality content. From note taking to reading others content, there’s one resource many neglect: Analytics. Yes, web, email and other statistics are a virtual gold mine of opportunities for generating ideas for quality content. In a guest post I wrote for [...]

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What the Freak is Bounce Rate and Why Should You Care?

by George

Blahblahblah. Numbers, links, keywords, bounce rate, etc. What the freak does all this gobbledygook mean? If you have a web site, blog or online storefront, you will have some kind of analytics tracking everything about everything of your visitors. They mean many, many things and contrary to popular belief, you don’t have to be a [...]

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