How Nothing Helps Your Content Marketing

content marketing calendarI want to share something I thought of the other day about coming up with content ideas.

Why did I think about this? I got this question from a email subscriber:

“George, I’m at a loss for coming up with new ideas for content. How do you come up with ideas?”

That’s a good question, my friend.

Here’s one thing that came to me right away.

Ever watch the show Seinfeld? You know, the show about nothing?

Did you know something about nothing can help you create a lot more content? When someone asks me about coming up with ideas, this one really sticks out for me.

Nothing? George, have you lost it?

Stay with me, my friend.

You see, it’s hard to just sit around thinking about what to write about. Instead, just like Seinfeld, I let the flow of nothing take me to many content ideas.

In the show, they always come up with some story about how they went to the movies or the bookstore or something that just happened to them during that day.

This is a great idea when you’re looking for content marketing ideas.

You see, when I take an event, say going out to eat or a movie, I see and relate that to creating content that relates to my market’s pain points, it helps me sell my products and services.

It also helps me relate to my audience and how everyday things can give you ways to benefit your own business.

So, when you start banging your head about what to write about, step back and think about writing “nothing” and see where that takes you.

Remember, it’s about nothing and nothing is a good thing! 🙂

If you’re in search of a way to organize your nothing and something ideas for content marketing, go download my free editorial calendar template here:

Download your editorial calendar now

Content Marketing Tales: Stay Away from Blood Sucking Clients

This past Friday was Halloween and it got me thinking about all the ghouls and other baddies lurking around.

Not only in a trick or treat scenario, but also those in business, too.

What do I mean?

Let me spin ye a tale of a scary client and how I put a stake in him.

Once upon a time, I received a prospect email. He asked me to talk to him about some email marketing and content marketing services. Nothing out of the ordinary and the pay was quite good.

The problem was this: the client, was, well, a potentially blood sucking parasite that didn’t “get” it.

Usually, I stay away from prospects that set off my early warning alarms, but this one got through somehow.

At first, they kept in line and didn’t show signs of any “undead” type activity.

That was until one email conversation. They said they wanted “x” emails written by the next week. But, it was Friday at 4pm and I was already full and other work was already scheduled and this new request would be out of scope.

When I replied and explained why it wasn’t feasible, his response brought out a different face of my client – one of fangs and aggression.

He starting demanding and even though I said no, but instead, offered a compromise, he stayed this way from then on, throughout our business relationship.

He would demand more and more of my time, while making me neglect more of my other clients. It was stupid and I knew it, but he was paying much more than most.

I finally had enough and made the decision to put a stake in this undead, blood sucking client.

I told him no more. He didn’t like it, tried to sink his fangs more into me, but, I drove that stake further into his chest.

What’s the message behind this story?

Look at what blood sucking clients take from you; not just how much they pay. If you’re spending more time on them and that time and frustration outweighs what they pay, it’s time to reevaluate your relationship.

If you have to, just like I did, put a stake in them. After all, you will get other paying clients, but not all will suck away all your precious time and mental capacity.

Just my two cents, my friend.

If you have one or more blood sucking clients and don’t know how to start, now is a good time to break free by scheduling a marketing talk session:

Put a Stake in Your Blood Sucking Client

Lead Generation: Think Differently For More Leads

Lead generationAre your lead generation efforts lacking? Are you not sure why you don’t get as many leads as you should?

You might be doing the same things again and over again. If these strategies don’t pan out, you need change your views and try something different.

For example, are you not getting the sales and clicks from your email marketing or your on page time for your blog posts are low, change things up. This means thinking differently about your marketing and finding different ways to generate more leads and convert them into sales.

Try some direct mail – In today’s online world, not too many marketers use or even think about direct mail. It’s usually a multitude of online areas, but using this avenue can bring big results. Since email and other online messaging can get caught in a busy decision maker’s spam box, direct mail has a more direct approach – offline. In fact, many B2B marketers still use direct mail as a main lead generation source for their business.

Don’t forget calls to action – Many marketers organize their blogging well; send out emails and occasionally use landing page, but don’t include a call-to-action in their messaging. Sure, some might, but it could be a weak one or they may use passive words for lead generation.

Instead, use active messaging words and tell them what they should do. Get them to do it and you’ll see more conversions from all your marketing efforts.

Use social media – Social media isn’t just about selfies and hashtags, you can really boost your lead generation efforts with the right social strategy. Sure, it may take more time than other marketing tactics, but the payoff can be huge. Not to mention, social can help with brand awareness and other important marketing objectives.

A few ways to use social media for lead generation could include:

  • • Link to landing pages
  • • Use social media WITH your marketing – not in place of it
  • • Put calls to action in your social profiles
  • • Focus only on where your audience is; don’t get on every social network out there

Offer your audience incentives – Another great way to improve your lead generation and conversions are offer up some incentives. Many look for the deal and their motivation peaks with something that saves them money. To make this work, try different types, including time sensitive offers to instill a sense of urgency to act.

Boost Your Lead Generation Efforts

Generating leads from your marketing efforts don’t always need to come from the same ideas. Mix things up and try some old or new or different options to boost lead generation and your bottom-line.

If you’re looking for a primer for generating more leads and closing more sales, grab your free lead generation with content marketing checklist:

Grab Your Lead Generation Checklist

5 Landing Page Analysis Ideas to Improve Conversions

Do you know Landing Page Analysishow to go about finding out why your landing pages don’t convert? Do you look at analytics and what data do you collect?

Although simple to many, the analysis process is far from simple. The collection and analysis must follow some guidelines to know what’s happening and improving conversions.

If you don’t focus as much effort on your landing page analysis, try these ideas to get you thinking of what you should do for next time.

Landing Page Analysis is Critical

1. Grab lots of data– As you go through and gather landing page test data, check to make sure you get enough data. In fact, grab extra data to make sure you have plenty to analyze. That means don’t just scoop a few minutes of time, grab A LOT and see what happens. After all, you can never have too much data, right?

2. Wait and give it some time – Landing page testing gives you want, as far as analytics, but if it hasn’t had enough time, you only get a smidge of data. Just like I said above, grab lots of data, but you can’t do that without giving your landing page data to “cook.” Just like great food, sometimes you need to wait.

3. Don’t forget goals– So, you go and pull all kinds of landing page stats, but what does it mean for your business? Did the email marketing campaign tie into your overall marketing? If you don’t have business goals to tie into your analytics, you won’t know how your conversions help everyone.

That means you need to first determine what you’re trying to do overall, then, with the landing page data and how it impacts your marketing plan, overall.

4. Take out the noise – As you go through your data, think quality and not quantity. Sure, most data is never 100% clean, but tidy it up the best you can and work with that – not with “dirty data.” Then, see how your landing page analytics work and what you need to do to improve lead generation.

5. Right time, not real-time – As much time as it takes to gather the data, remember to find the right times throughout your data – not real-time data. As I mentioned earlier, focus on goals to tie into your data. If your real-time landing page data doesn’t talk about those goals, wait and grab the “right time” data.

Pay More Attention to Landing Page Analysis

Just peeking at your analytics for 5 minutes won’t give you the answer to your conversion problem. It takes time and with the ideas I’ve provided, you have more to compare and tie back to your business goals. Yes, make sure those goals are in any analysis you do!

What’s your landing page testing analysis process? Do you know how to tie it into your business goals?

Photo credit: Iman Mosaad

Do You Need to Boost Your Marketing Efforts?

help“I can do that all by myself.”

“I don’t need any help!”

These are all things I said when I first got into this business. I thought I could do it all and if I needed any help, Google was my friend.

Does this sound familiar to you?

Then, just like in life, especially growing up, I knew I couldn’t do it all on my own…as much as I wanted to. I needed help and Google wasn’t always the friend that gave me the RIGHT answer. Not all the time, anyway!

That’s when I sought out those who already had the experience and knowledge I didn’t. Then, I took what they gave me and used it to build things out for success.

Now, content marketing isn’t the only area people need help. It can range from losing weight (which I actually know a bit about now, too) to how cook a gourmet meal. It all takes practice, yes, but sooner or later, you might ask a friend, parent, coworker or other that has more experience and knowledge on the subject.

I know; you can see these people are “coaches,” right?

True, but some don’t see it that way – they just see it as getting to know what your problem is and helping you solve it.

That’s what I think, too.

Now, don’t get me wrong, I’m not saying coaches are bad or anything. I have a few coaches who helped me in different parts of my life.

That’s why I thought about how could I help more people out, outside of my digital marketing services. Sure, I do something similar to this in my packaged plans, but not JUST this.

That’s when I got the idea to offer it as a separate service to give others some help, without having to buy the entire enchilada upfront.

I mean, really, would you want to buy a whole strategy, copywriting, blogging and whatever else package, just to get some help talking through your problem and finding out what you ACTUALLY need?

Yeah, I didn’t think so.

So, here it is. I’ve decided to call these sessions “marketing talks.” It’s a way for me talk to you, one-on-one, talk about your business problems and come up with the steps you need to solve them. It’s as simple as that.

If you want to find out more about these sessions, just click the link below and I’ll give you all the info and a way you can book your session right away.http://www.georgepasswater.com/marketing-talks-coaching

 

Image credit: marc falardeau