3 Keys to Moving Your Content Marketing Feed

by George

Content Marketing RSS Feed

AHHHH!!!!

Talk about a roller coaster ride! My Feedburner RSS was up and down, all the time! I had it and with the rumors of it dying, I wasn’t about to take a chance.

I decided to move it, but didn’t know what alternative to use. I sent out a tweet and did some searching on the web. Low and behold, I found FeedBlitz.

Before you think this is some kind of affiliate promotion post with a link to buy, I can tell you it’s not. This is just my experience and the three key takeaways I learned during this process.

Migrate and setup a new feed

Although I saw them as an alternative, I was curious how I could EASILY move from Feedburner to them. That’s when I noticed the big migration guide in their navigation and clicked on it. Sure, you need to add your email, but after that, you get a detailed guide on migrating from Feedburner and setting up your new feed.

Easy peasy, lemon squeezy.

Run on your own address

One thing I didn’t think about before was the URL of my RSS feed. Each time I needed to change it, I would have to change things all over the place. SUCH A PAIN!

After this last move, I noticed the option to set up my own feed DNS record in the URL field. AH HA!!

If you’re technical enough to setup a CNAME record for your domain, this is a must. Now, I don’t need to change anything, but the record for my feeds record.

This gives you your own place and you own it…just like you should own your own site, not solely depend on someone else’s property. I believe Copyblogger calls it digital sharecropping.

Let everyone know you’ve moved

After I followed the instructions in the Feedblitz migration guide, I was all setup, except…what about the followers on the old Feedburner URL?

Ah, they have something for that, too.

After you complete everything, those who go to your old Feedburner feed will see a message like this:

We’ve Moved! Update your Reader Now.

This feed has moved to: http://feeds.georgepasswater.com/georgepasswater

Update your reader now with this changed subscription address to get your latest updates from us.

With this, you let subscribers know of your new feed URL and give them an easy link to click on. Yes, that is the address for my new RSS feed. So click it and subscribe.  :)

RSS Feeds Help Content Marketing

Some might think there’s no reason to worry about RSS, but they would be wrong. When you blog, you generate a RSS feed. You can add that feed to places like external apps, Facebook walls, Twitter feeds, Alltop feeds, email marketing blasts and so much more.

Sure, you could stick around and wait for Feedburner to die, but what would happen then? I personally don’t want to wait and see what happens – my subscribers are far too important to me.

Btw, in case you didn’t get the jest of this post, I’ve moved my RSS feed and you should update your feed reader to the new address.

http://feeds.georgepasswater.com/georgepasswater

If you want to subscribe to updates from the blog, this is the link you should click, too!

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