How Nothing Helps Your Content Marketing

content marketing calendarI want to share something I thought of the other day about coming up with content ideas.

Why did I think about this? I got this question from a email subscriber:

“George, I’m at a loss for coming up with new ideas for content. How do you come up with ideas?”

That’s a good question, my friend.

Here’s one thing that came to me right away.

Ever watch the show Seinfeld? You know, the show about nothing?

Did you know something about nothing can help you create a lot more content? When someone asks me about coming up with ideas, this one really sticks out for me.

Nothing? George, have you lost it?

Stay with me, my friend.

You see, it’s hard to just sit around thinking about what to write about. Instead, just like Seinfeld, I let the flow of nothing take me to many content ideas.

In the show, they always come up with some story about how they went to the movies or the bookstore or something that just happened to them during that day.

This is a great idea when you’re looking for content marketing ideas.

You see, when I take an event, say going out to eat or a movie, I see and relate that to creating content that relates to my market’s pain points, it helps me sell my products and services.

It also helps me relate to my audience and how everyday things can give you ways to benefit your own business.

So, when you start banging your head about what to write about, step back and think about writing “nothing” and see where that takes you.

Remember, it’s about nothing and nothing is a good thing! 🙂

If you’re in search of a way to organize your nothing and something ideas for content marketing, go download my free editorial calendar template here:

Download your editorial calendar now

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