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  1. Excellent post. Email marketing is certainly not dead and is a very viable marketing tool for businesses. These tips are all essential to constructing an optimal email marketing campaign. Testing things out and analyzing the results is key. I also like your tip about “freebies.” We’ve had great success converting customers with free whitepapers. Offering up free information and/or discounts is a great way to increase conversions as well as keep your customers engaged and build your lists.

    • George says:

      Thanks! Glad you liked the post.

      Yes, I’ve never stopped using email marketing as an effective tool in my business.

      Yes, freebies are essential and I will have a few more of my own (reports, whitepapers, ecourses) out shortly. I’ve written so many for clients and always see a positive return from those “cookie” content.

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