Email marketing is a powerful way to connect with your audience and bring in more sales opportunities. The problem is many companies don’t know what to write about or just shoot out blatant sales emails.
If you do that, you’ll see more unsubscribe rates and less success with your lead generation. Instead, let’s look at a few ideas for emails that your email readers WANT to read.
Three Ideas for Creating Emails Readers WANT to Read
Write About Your Day
Remember the show Seinfeld? Wasn’t it the show about nothing? Each episode revolved around the goings on of the main characters. What a brilliant idea!
That’s something you can use in your own email marketing. Use a conversational tone and have a conversation about your day or something that’s going on in your life. Tie it into the goal for that email and you have an email that subscribers want to read.
For instance, I just sent out an email to one of my lists about my recent experience buying a new van and how it related to my business. To see emails like that and more inspiration, sign-up to my list and get a free gift.
Remember to use a link to what you’re trying to get them to do, whether it’s buy something, read something on your site or request something. Tell them what to do and get them to convert.
Have a Swipe File
You go the store and you see a magazine headline that catches your eye – write it down. You find a blog post or white paper that you like – grab it. A swipe file is one of the main tools copywriters use for inspiration to create content that gets more prospects to convert.
From Evernote notes to a folder in your file cabinet, a swipe file can take many forms. No matter what form you use, start snagging ideas and use them in emails that will peak your subscribers interests and convert them into paying customers.
Ohhh how I love this one! In fact, I wrote a post about using questions as inspiration for content marketing. I mean really, how many questions do you get a day?
Many of your email subscribers have questions and many times, they will ask you. Why not take them and answer them, but as an email to your list? Then, you answer the question, but you educate the rest of your list, become an invaluable resource and get lots of ideas for great content.
If Done Right, Email Marketing Works
You see, email is a powerful thing, but getting a reader to open and WANT to read your emails takes more than a fancy headline – it requires you to give readers something they crave…again and again.
Keep bringing it to them and you’ll have more qualified leads that turn into sales opportunities for your business.
To get ideas for emails that bring in more sales and a checklist for generating more leads with content, sign-up for my content tips and resources via email.